Waterville, Maine --- January 31, 2001 -- The future of e-commerce for Maine’s
small businesses is now.
As architect of a
web-based computer administrative system that Microsoft Corporation believes was
the first of its kind in the United States to be used at the college level,
Thomas College Director of Information Technology (IT) Christopher Rhoda is
often called visionary. Today at
4 p.m. in The Center meeting room, located on Main Street in Waterville to
the rear of the Waterville Opera House building on the first floor, Rhoda will
offer his significant insights to the BGR group of Kennebec County area small
business owners. The realities of
the new e-commerce marketplace will take center stage during Rhoda’s
presentation, providing small business owners with a framework for potentially
transforming the way they pursue aspects of their
business.
Along with
transforming the technological infrastructure of Thomas College, while serving
as a consultant Rhoda has been assisting the Skowhegan School District with
development of their own version of the futuristic web-based computer system at
the College. Rhoda’s work has
attracted national attention, leading Microsoft Corporation to publish a case
study on the Thomas College web-based computer administrative system in
1999. As point man for the Thomas
College (IT) services department, Rhoda’s web-based computer administrative
system not only transformed the way the Waterville college does business on a
day-to-day basis, but inspired high profile colleges and universities in Maine
and elsewhere to follow their system model. Rhoda points out that the same web-based
computer administrative system that he developed that is now being used as a
model for transforming the computer systems of high profile colleges, may also
help small business owners in Kennebec County and elsewhere in Maine to reach
their goals.
Among the topics that
Rhoda will cover include the effective use of the Internet and the web for
businesses and organizations; Internet business space; Internet vital statistics
based on United States commerce department reports; and seven important steps
relating to web-based commerce.
He will also offer a
step-by-step overview of business on the web, beginning with Step 1: E-mail:
uses and potential. Step 2 will
cover advertising. Step 3 will
address adding information to the web including sales materials, providing
customer support, along with creating forms for feedback, surveys, and requests
for information. Other steps will
cover Outsourcing vs. In-House Development and Maintenance; web enabled
applications, such as linking to existing (legacy) database systems, common
interface – web browser, program “logic” that resides on a server; and creating
the ability to securely select and update customized and personal information
from company databases. The basis
of e-commerce will also be covered, including buying and selling; accepting
payments; buyer and merchant authentication; fraud detection mechanisms;
web-based billing; customer service; order status queries; handling problems
after the sale; and the future of web-based EDI using XML.
Rhoda will conclude
his substantive presentation with the presentation of keys to successful
commerce.