New Academic Programs Digital Marketing Management and Business Administration Complement Continued Success

Published: Friday, January 6, 2017

WATERVILLE, January 2017 — Thomas College announces two new academic programs for Fall 2017: Bachelor of Science in Business Administration and Bachelor of Science in Digital Marketing Management.

Thomas College will offer the only digital marketing management major in the state.

“Today’s marketplace requires an integrated digital presence,” said Provost Thomas Edwards. “Businesses today look for employees with the tools to combine marketing, communications, and digital technology to help them thrive. The new program at Thomas provides students with those skills.”

“The nature of marketing has evolved with the immediate, two-way communication that technology now allows,” said marketing professor Rick Saucier. “Mobile marketing, website design, and social media marketing management represent a new class of employment positions that businesses want. At Thomas College, we prepare our students to be able to effectively compete in this marketplace that seems to be filled with high-quality, well-paying jobs.”

Rooted in business since 1894, Thomas College offers various business programs out of its H. Allen Ryan School of Business ranging from entrepreneurship to international business.

The new Business Administration degree is designed to give students a foundation in the operation and management of business.

“Like all of our programs, Thomas College prepares the student for success in their careers. This particular program prepares students to advance to leadership roles in their career faster with a curriculum that focuses on decision-making, team building, and data analytics,” said H. Allen Ryan School of Business chair and associate professor Dr. Donald Cragen. “Upon graduation, students will be equipped and prepared to enter the world with an entrepreneurial foundation.”

The expansion of academic programming is another sign of Thomas College’s ever-changing and growing future. In Fall 2016, Thomas College had the highest overall enrollment ever with 845 undergraduate students. The College also expanded its full-time faculty ranks this year with new additions in education, criminal justice, sport management and business administration.

Reader Interactions