WATERVILLE, November 2017 – Thomas College and the Mid-Maine Chamber of Commerce will host a Business Breakfast on Marketing: Branding Your Business. The breakfast will be held on Thursday, December 7, from 7:15 to 9:00 a.m. in the Spann Student Commons Summit Room on Thomas College’s campus at 180 West River Road in Waterville.
Sheldon Perkins, Senator Account Executive at Vreeland Marketing, will discuss what a brand is and how applying a brand consistently over time can generate exponential results.
Perkins is an experienced marketing strategist with a deep interest in branding and positioning. His more than 25 years in marketing includes work on the client side and as an agency principal. In the 1990s, he garnered industry recognition for product and marketing innovation as active sports Product Developer for L.L. Bean, where he developed products and merchandising strategies for hundreds of consumer products sold across multiple channels. Following that, he launched and grew his own full-service marketing firm focused on the high tech, alternative energy, and sustainability sectors. He has launched international brands, steered mature companies through transitions in difficult times, and continually brought fresh new ideas to long-time clients year after year. At Vreeland, he applies his understanding of big business, consumer behavior, and strategic marketing to provide outstanding client service and effective, measurable campaign strategies.
Mid-Maine Chamber of Commerce holds monthly informative presentations on a variety of educational business topics at Thomas College’s Spann Student Commons. The cost of the Business Breakfast is $18 for members, $25 at the door & for non-members. Breakfast is included with the reservation. To register, e-mail programs@midmainechamber.com or call 873-3315.
The sponsors for the Business Breakfast are AT&T; People’s United Bank; Higgins & Bolduc Insurance; Nicholson, Michaud & Company; O’Donnell, Lee, McCowan & Phillips, LLC; the printer sponsor Morning Sentinel, a division of Maine Today Media, Inc. and radio sponsor MIX107.9.
About Thomas College: Founded in 1894, Thomas College offers undergraduate and graduate degrees in programs ranging from business, entrepreneurship, and technology, to education, criminal justice, and psychology. Its Guaranteed Job Program, the first of its kind in the nation, is built on student’s academic, career, and leadership preparation. Thomas is also home to the Harold Alfond Institute for Business Innovation and the Center for Innovation in Education. Money Magazine recently ranked Thomas 23rd in the Country for adding the most value to their degrees, and data reported by the New York Times ranks Thomas in the top 15 percent of all college and universities in the U.S. for upward mobility of its graduates. For more information, visit wwwold.thomas.edu or contact MacKenzie Riley at rileym@thomas.edu or 207-859-1313.
About Mid-Maine Chamber of Commerce: is a not-for-profit organization dedicated to promoting and advocating for business prosperity and regional economic improvement. Its region includes the towns of Albion, Belgrade, Benton, Burnham, China, Clinton, Fairfield, Hinckley, Oakland, Rome, Shawmut, Sidney, South China, Thorndike, Unity, Vassalboro, Waterville, Weeks Mills and Winslow. For more information on the Mid-Maine Chamber of Commerce, including how to become a member, call (207) 873-3315 or visit www.midmainechamber.com.