Professor of Marketing

Degrees:

  • D.B.A. California Pacific University
  • M.B.A. University of Maine

Professional Affiliations/Licenses:

  • Marketing Management Association
  • Society for Case Research
  • Society for the Advancement of Management
  • MBAA International
  • American Marketing Association (AMA)
  • AMA Consumer Behavior Special Interest Group
  • National Business Education Association

Publications/Accolades:

Books

Marketing Ethics, Edwin Mellen Press, Lewiston, New York, 2008

Influencing Sales Through Store Design, Edwin Mellen Press, Lewiston, New York, 2001

Reflections on Life in Higher Education, Palgrave Macmillan, November 2015

Conference Proceedings

“An Examination of the Relationship Between Critical Thinking and Research Skills of Millennial Students,” Marketing Management Association 2006 Fall Educators’ Conference Proceedings, September 21, 2006.

“Fostering Marketing Literacy,” Marketing Management Association 2008 Fall Educators’ Conference Proceedings, September 26, 2008.

“The Ethics of Stealth Marketing,” Marketing Management Association’s 2010 Spring Conference Proceedings

“Green Marketing: Do Colleges Practice What They Preach?” Marketing Management Association’s 2010 Spring Conference Panel, Chicago, March 25, 2010

“Are Marketers Responsible for Consumer Happiness?” Happiness Symposium, St. John’s University, September 9, 2010

“Constructing a Meaningful Internship.” Co-Authored with Margrette Newhouse, Myer’s Chair, St. John’s University, Marketing Management Association’s Fall Educators’ Conference, St. Louis, Missouri, September 30, 2010

“Service in Academia Panel,” Marketing Management Association’s Spring Conference, Chicago, February 27, 2013
“Reflections on Life in Higher Education Panel,” Marketing Management Association’s Spring Conference, Chicago, March 26, 2014

“Shark Tank!” A New Version of a Marketing Plan Project, Marketing Management Association’s Fall Educators’ Conference, San Antonio, Texas, September 18, 2014

“A New Approach to Textbook Decisions: Consider Value” Marketing Management Association Educators’ Conference, San Juan, Puerto Rico, September 18, 2015.