Communications (Public Relations/Marketing) (BS)
For over 100 years, Thomas College has been a noted leader in business, and our extensive alumni network includes many leaders in fields such as communications, marketing, public relations, advertising, and sales. Our communications degree engages students in lifelong learning that addresses socially and globally pressing communication challenges through creative, critical, and practical curriculum and instruction.
- Consumer Behavior
- Public Speaking
- Sales and Sales Management
- Public Relations
- Web Design
- Advertising and Promotion
- Media Design Technologies
- Marketing Research
- Social Media
- Event Planning and Management
- Strategic Media Planning
You can explore paths in:
- Public relations
- Corporate or nonprofit communications
- Website content strategy and development
A communications degree will develop your writing and editing skills, and our program emphasizes career-ready skills in public relations and marketing.
You can take…
- Develop an advanced marketing plan for a real business or organization in Principles of Marketing
- Learn everything from how to develop a crisis communication plan to how to communicate with honesty and integrity in Public Relations
- Design a contemporary strategic media plan using media planning software in Strategic Media Planning
You’ll graduate with the ability to…
- Critically evaluate marketing materials, media plans, and communications collateral
- Design and manage an effective media outreach plan
- Project and budget for expected return on investment for a marketing plan
- Manage social media in a rapidly changing online world
- Write press releases, marketing copy, advertisements and promotions, speeches, and business-to-business communications tools
Learn from professors with real industry experience.
- Robert Bruce Kelsey, Ph.D.Assistant Professor of Communications
- B.A., English/Philosophy | University of New Hampshire
- Ph.D., English | University of Iowa
- Software Project Management: Measures for Improving Performance
Management Concepts – 2006
Software quality and diagnostic metrics program design and implementation. Particularly helpful for organizations pursuing CMMi.
- Chaos and Complexity in Software: Challenging the Industry and the New Science
Nova Science – 1999
Examines software engineering and defect management from multiple perspectives: chaos theory, complexity theory, philosophy of science, and hermeneutics.
- Welcome To the Moon! 12 Lunar Expeditions for Small Telescopes
Naturegraph – 1997
An observing handbook that made it to the Harvard Smithsonian Observatory’s list of the ten best books for young astronomers.
- Rick Saucier, D.B.A.Professor of Marketing
Recent courses taught:
- D.B.A. California Pacific University
- M.B.A. University of Maine
- Marketing Management Association
- Society for Case Research
- Society for the Advancement of Management
- MBAA International
- American Marketing Association (AMA)
- AMA Consumer Behavior Special Interest Group
- National Business Education Association
- Marketing Ethics, Edwin Mellen Press, Lewiston, New York, 2008
- Influencing Sales Through Store Design, Edwin Mellen Press, Lewiston, New York, 2001
- Reflections on Life in Higher Education, Palgrave Macmillan, November 2015
- “An Examination of the Relationship Between Critical Thinking and Research Skills of Millennial Students,” Marketing Management Association 2006 Fall Educators’ Conference Proceedings, September 21, 2006.
- “Fostering Marketing Literacy,” Marketing Management Association 2008 Fall Educators’
Conference Proceedings, September 26, 2008.
- “The Ethics of Stealth Marketing,” Marketing Management Association’s 2010 Spring Conference Proceedings
- “Green Marketing: Do Colleges Practice What They Preach?” Marketing Management Association’s 2010 Spring Conference Panel, Chicago, March 25, 2010
- “Are Marketers Responsible for Consumer Happiness?” Happiness Symposium, St. John’s University, September 9, 2010
- “Constructing a Meaningful Internship.” Co-Authored with Margrette Newhouse, Myer’s Chair, St. John’s University, Marketing Management Association’s Fall Educators’ Conference, St. Louis, Missouri, September 30, 2010
- “Service in Academia Panel,” Marketing Management Association’s Spring Conference, Chicago, February 27, 2013
- “Reflections on Life in Higher Education Panel,” Marketing Management Association’s Spring Conference, Chicago, March 26, 2014
- “Shark Tank!” A New Version of a Marketing Plan Project, Marketing Management Association’s Fall Educators’ Conference, San Antonio, Texas, September 18, 2014
- “A New Approach to Textbook Decisions: Consider Value” Marketing Management Association Educators’ Conference, San Juan, Puerto Rico, September 18, 2015.
- Patricia Karush, M.B.A.Assistant Professor of Marketing