Rick Saucier, D.B.A.

Degrees

• D.B.A. California Pacific University
• M.B.A. University of Maine

Professional Affiliations

• Marketing Management Association
• Society for Case Research
• Society for the Advancement of Management
• MBAA International
• American Marketing Association (AMA)
• AMA Consumer Behavior Special Interest Group
• National Business Education Association

Publications

Books

• Marketing Ethics, Edwin Mellen Press, Lewiston, New York, 2008
• Influencing Sales Through Store Design, Edwin Mellen Press, Lewiston, New York, 2001
• Reflections on Life in Higher Education, Palgrave Macmillan, November 2015

Conference Proceedings

• “An Examination of the Relationship Between Critical Thinking and Research Skills of Millennial Students,” Marketing Management Association 2006 Fall Educators’ Conference Proceedings, September 21, 2006.
• “Fostering Marketing Literacy,” Marketing Management Association 2008 Fall Educators’ Conference Proceedings, September 26, 2008.
• “The Ethics of Stealth Marketing,” Marketing Management Association’s 2010 Spring Conference Proceedings
• “Green Marketing: Do Colleges Practice What They Preach?” Marketing Management Association’s 2010 Spring Conference Panel, Chicago, March 25, 2010
• “Are Marketers Responsible for Consumer Happiness?” Happiness Symposium, St. John’s University, September 9, 2010
• “Constructing a Meaningful Internship.” Co-Authored with Margrette Newhouse, Myer’s Chair, St. John’s University, Marketing Management Association’s Fall Educators’ Conference, St. Louis, Missouri, September 30, 2010
• “Service in Academia Panel,” Marketing Management Association’s Spring Conference, Chicago, February 27, 2013
• “Reflections on Life in Higher Education Panel,” Marketing Management Association’s Spring Conference, Chicago, March 26, 2014
• “Shark Tank!” A New Version of a Marketing Plan Project, Marketing Management Association’s Fall Educators’ Conference, San Antonio, Texas, September 18, 2014