Digital Marketing Management (BS)

Digital Marketing Management Degree Overview

The need for digital marketers has increased over the last five years. Our Digital Marketing Management degree combines marketing, communication and digital technology studies to produce a uniquely qualified graduate who can seek career success in a fast-changing field. The nature of marketing has evolved with the immediate, two-way communications that technology now allows — and employers are seeking people with digital marketing backgrounds to create and
manage web, mobile, and social media sites.

The Harold Alfond® Institute for Business Innovation offers Thomas College students innovation challenges; workshops and seminars; memberships in Phi Beta Lambda, Society for Advancement of Management, and Entrepreneurial Club; and one-on-one student counseling and mentorship.

“All of my experiences at Thomas—from my courses, my internship, my collegiate activities, jobs—prepared me with excellent communication and management skills, in addition to an ever-growing marketing skill set,” she said. “In working with clients in digital marketing, a lot of my work is based around project management and time management – so, those skills are crucial.”

Jenifer Ha ’16, Account Executive, Altitude Agency (digital marketing agency)

At a Glance

  • 121 credit hours
  • 3 year option
  • Career-focused curriculum
  • Internships
  • Leadership development

Key Courses

  • Web Design
  • Introduction to Communications
  • Media Design Technologies
  • Social Media
  • Strategic Media Planning