BS Digital Marketing Management Degree
Focuses on brand storytelling, audience engagement, user experience, and campaign execution.
The need for digital marketers has increased over the last five years. Our Digital Marketing Management degree combines marketing, communication and digital technology studies to produce a uniquely qualified graduate who can seek career success in a fast-changing field. The nature of marketing has evolved with the immediate, two-way communications that technology now allows — and employers are seeking people with digital marketing backgrounds to create and manage web, mobile, and social media sites.
The Harold Alfond® Institute for Business Innovation offers Thomas College students innovation challenges; workshops and seminars; memberships in Phi Beta Lambda, Society for Advancement of Management, and Entrepreneurial Club; and one-on-one student counseling and mentorship. There is also a Digital Marketing Media Lab available for use.
Admissions Office
Office: AD-101 Suite
Phone: 207-859-1101
Email: [email protected]
Get a Career In:
- Web Management
- Social Media Management
- Communications/Public Relations
- Digital Content Creation
At a Glance:
- 121 credit hours
- 3 year option
- Career-focused curriculum
- Internships
- Leadership development
Key Courses:
- Web Design
- Introduction to Communications
- Media Design Technologies
- Social Media
- Strategic Media Planning
