Marketing Management (BS)

H. Allen Ryan School of Business

Marketing Management Degree Overview

Thanks to two generous donors, all new, full-time students enrolling for the fall 2022 semester in either Business Administration, Management, or Marketing Management are eligible for a free Windows 11 laptop!

Marketing is a diverse, rapidly-changing field that offers opportunities and rewards for people who love both focusing on details and taking on creative challenges. In marketing management, you’ll look at the marketplace from various angles and perspectives, and develop creative strategies that get results. This well-rounded program features significant project-based learning, including opportunities for internships and projects drawn from the real world of marketing. You’ll graduate with the skills valued most by employers and graduate programs.

The Harold Alfond® Institute for Business Innovation offers Thomas College students innovation challenges; workshops and seminars; memberships in Phi Beta Lambda, Society for Advancement of Management, and Entrepreneurial Club; and one-on-one student counseling and mentorship.

Prepare for a Career In:

  • Advertising and Promotion
  • Market Research
  • Retailing
  • Account Management
  • Brand Management
  • Nonprofit Organization Management

“I owe it to Thomas for helping prepare me for life after graduation and shaping me into the worker I am today.”

Taylor Jordan ’16, Conference Sales & Service Manager, Sugarloaf

At a Glance

  • 121 credit hours
  • 3 year option
  • Career-focused curriculum
  • Internships
  • Leadership development

Key Courses

  • Business Communications
  • Services Marketing
  • Consumer Behavior
  • Advertising and Promotion
  • Business and Management Policy