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Sport Management: Sport Marketing BS

BS Sport Marketing Sport Management Degree

Focuses on consumer behavior, corporate sponsorships, digital media campaigns, and brand partnerships across professional, collegiate, and youth sports organizations.

Our Sport Management Concentration degree is all about understanding why people are loyal to teams, events, and athletes—and how that affinity can be used in ethical, innovative ways to move the business of sport management forward. The Thomas College Sport Marketing Concentration offers a concentrated course of study in marketing, preparing you for a career in the third-largest industry in the nation.

Admissions Office

Office: AD-101 Suite
Phone: 207-859-1101
Email: [email protected]

Prepare for a Career In:

  • Advertising
  • Event Management
  • Promotion and Sponsorship Management
  • Philanthropy
  • Social Marketing and Media

At a Glance:

  • 121 credit hours
  • 3 year option
  • Career-focused curriculum
  • Internships
  • Leadership development

Key Courses:

  • Sport Information and Public Relations
  • Sport Facility Management
  • Sport Marketing Management
  • Athletic Administration
  • Sport Finance
  • Leadership and Ethics in Sport Management

Professors:

Donald Cragen, D.S.M., Chair of the H. Allen Ryan School of Business
Donald Cragen, D.S.M.
Professor of Sport Management & Chair, H. Allen Ryan school of Business
Greg King, Ed.D., Professor of Sport Management
Greg King, Ed.D.
Professor of Sport Management
Joe Quinlan, Account Executive, Maine Celtics

Joe Quinlan ’16, Account Executive
Maine Celtics

“I have one of the best jobs in the world. Thomas gave me the opportunity to pursue something that I truly believe in.”

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